March 3, 2021

DIGITAL CFO ASIA

Transformative Insights for Finance

World’s No 1. Women’s Tennis Player Naomi Osaka Is Workday’s Latest Ambassador

2 min read
Photo: Naomi Osaka / Workday

Striving for excellence both on and off the tennis court, Naomi Osaka has become a leading voice in the social justice movement and the newest brand ambassador for enterprise software platform, Workday.

Osaka, who has recently been increasingly vocal on social justice issues after the August 2020 shooting of Jacob Blake, explains that the partnership is built on a foundation of shared values, while Workday has also committed to supporting her “Play Academy” initiative which helps young girls stay active in sports.

In tennis, Osaka is known for her strong forehand, powerful serve, and mental toughness. She is of Japanese, American, and Haitian heritage, and represents Japan on court. Naomi Osaka is the first Asian player to hold the Women Tennis Association’s No.1 ranking in singles and the first Japanese player to win a Grand Slam. She’s also a three-time Grand Slam singles champion and the reigning champion of the U.S. Open. 

Naomi also uses her personal experiences and observations on the social and racial events of the world, and acts as a voice and a champion for others on equality. Because of her outspoken personality and professionalism as an athlete, she has been named Sports Illustrated Sportsperson of the Year, Associated Press Female Athlete of Year, and one of Time’s 100 Most Influential People, among many other accolades. 

Photo: Naomi Osaka | Workday

“Tennis has done so much for me. I love the game and how I feel on the court, but I also value the opportunity I have to drive change. My platform has allowed me to shine a light on important social issues and have conversations that really matter,” “I take great pride in who I partner with and am honoured to team up with Workday. We have shared values, and together, we will continue to strive to do the right thing.”

Naomi Osaka

On their website, Workday announced “At Workday, we invest in partnerships that extend our brand beyond business and into the daily lives of our customers, and that includes partnering with athletes who reflect our core values. As part of this, we’re excited to announce our newest brand ambassador Naomi Osaka.”

Osaka joins Workday’s athlete portfolio which is dominated by golfers including Pil Mickelson, David Love III, Matt Kuchar, Brandt Snedeker, Matt Fitzpatrick, Lauren Kim, and Casey Danielson.

And while Osaka has also been invited to share her opinions as a strategic advisor on some issues, it will have to wait until after this year’s Australian Open where she will be debuting the Workday logo on her kit at the “A Day at the Drive” curtain-raiser event in Adelaide, Australia on Jan. 29 (Jan. 28 in the U.S.). 

Find out more at the Workday site.