September 28, 2021

Cristiano Ronaldo’s surprise comeback to Manchester United – Who benefits the most?

Ryan Kwa | 1 September 2021

TeamViewer stands to get all of the marketing power of the Cristiano Ronaldo brand

without having to invest a single more marketing dollar.

TeamViewer AG, a German software company, stands to benefit the most from Cristiano Ronaldo’s unexpected comeback to Manchester United.

As the dust settles on Cristiano Ronaldo’s shocking return to Manchester United, one particular sponsor stands to gain the most out of this from a branding & marketing perspective. TeamViewer AG, a German software company / tech unicorn, has recently agreed to a £235 million shirt sponsorship with Manchester United back in March 2021. TeamViewer stands to reach out to a whopping 1.1 billion Manchester United supporters across the world by having its logo on the front of the most famous shirt in sports. This is all before Cristiano’s comeback.

With the most number of followers on Instagram (334 million) and 5th highest on Twitter (93.6 million), Cristiano Ronaldo is the most marketable athlete in the world. Hookit estimates that Ronaldo produces close to 1 billion in marketing value for sponsors on social media. 

When Ronaldo wears the renowned red shirt with the TeamViewer emblem right in front, TeamViewer stands to get all of the marketing power of the Cristiano Ronaldo brand without having to invest a single more marketing dollar.

Founded in 2005, TeamViewer is an international technology company headquartered in Goppingen, Germany. TeamViewer offers a global platform for connecting, monitoring and controlling of computers, machines and other devices. It focuses on cloud-based technologies to enable online remote support and collaboration. With the COVID-19 pandemic placing greater emphasis on remote working, businesses and individuals now require remote desktop support, remote access and worldwide connectivity. With a wide range of products and services, TeamViewer is well-positioned to be at the forefront offering these innovations.