September 28, 2021

What if instant noodles were healthy for you and the planet? 

DigitalCFO Newsroom | 10 September 2021

WhatIF Foods, a responsible company created with regenerative principles, has launched  their high protein Instant Noodles at FairPrice Finest.

WhatIF Noodles are made with Bambara  groundnuts, a crop that regenerates you and our planet. 

WhatIF Foods, a company founded with a mission to reinvent  the way we create our favourite foods, has launched their instant noodles at FairPrice Finest  stores in Singapore. The plant-based noodles are lower in saturated fat, high in plant-protein  and deliver substantially more fibre content than comparable brands, and packed with  flavours that do not make use of MSG, preservatives, or artificial colours. With the insight that  sustainability is not enough, their idea is to create planet based foods that will replenish both  us and the planet.  

“Simply being sustainable isn’t enough. It’s increasingly apparent that we need to restore  rather than preserve our planet and by proxy, our bodies,” says Christoph Langwallner, CEO  of WhatIF Foods. “That’s why we founded WhatIF Foods on regenerative principles, the  notion that wellbeing is interdependent – we need nature in cities, life in food, and purpose in  communities. We re-engineered the entire approach as to how we get food on the table.” 

“What we deliver in BamNut noodles not only nourishes our bodies with nutrients, but it is also  made with regenerative crops that nourish the soil in which it is grown. We are also  empowering farmers by ensuring them a fair share of profits from climate change-resilient  crops. At the same time, we are delivering to consumers a delicious product that is healthy for  them,” he added. 

FairPrice Finest will carry a colourful array of noodles (orange, black, yellow, and green) which  you can sample in the BamNut NoodBox, or buy a box of each flavour.  

There are two new flavours: BamNut Pumpkin, and BamNut Charcoal to complement the  original BamNut noodles and BamNut Moringa noodles. 

The new BamNut Pumpkin noodles come with Cheeky Curry Seasoning, a burst of bold  flavours, and the BamNut Charcoal noodles are paired with Shroom Pepper Seasoning, a  timeless combination of earthy mushrooms and heat from black pepper. 

The BamNut noodles are complimented by their Sweet Hot seasoning for a bit of spice, along  with a dash of caramel sweetness that comes from traditional Kecap Manis (Indonesian sweet  soy sauce). The Moringa noodles come with Sesame & Garlic seasoning that gives a hint of  sesame and a vegetal aroma which may remind you of green tea.

The BamNut NoodBox, and all flavours of WhatIF Foods Noodles are exclusively sold at  FairPrice Finest for the special price of $7.90 (instead of $8.90) in the months of July and  August.