DigitalCFO Newsroom | 10 September 2021
WhatIF Foods, a responsible company created with regenerative principles, has launched their high protein Instant Noodles at FairPrice Finest.
WhatIF Noodles are made with Bambara groundnuts, a crop that regenerates you and our planet.
WhatIF Foods, a company founded with a mission to reinvent the way we create our favourite foods, has launched their instant noodles at FairPrice Finest stores in Singapore. The plant-based noodles are lower in saturated fat, high in plant-protein and deliver substantially more fibre content than comparable brands, and packed with flavours that do not make use of MSG, preservatives, or artificial colours. With the insight that sustainability is not enough, their idea is to create planet based foods that will replenish both us and the planet.
“Simply being sustainable isn’t enough. It’s increasingly apparent that we need to restore rather than preserve our planet and by proxy, our bodies,” says Christoph Langwallner, CEO of WhatIF Foods. “That’s why we founded WhatIF Foods on regenerative principles, the notion that wellbeing is interdependent – we need nature in cities, life in food, and purpose in communities. We re-engineered the entire approach as to how we get food on the table.”
“What we deliver in BamNut noodles not only nourishes our bodies with nutrients, but it is also made with regenerative crops that nourish the soil in which it is grown. We are also empowering farmers by ensuring them a fair share of profits from climate change-resilient crops. At the same time, we are delivering to consumers a delicious product that is healthy for them,” he added.
FairPrice Finest will carry a colourful array of noodles (orange, black, yellow, and green) which you can sample in the BamNut NoodBox, or buy a box of each flavour.
There are two new flavours: BamNut Pumpkin, and BamNut Charcoal to complement the original BamNut noodles and BamNut Moringa noodles.
The new BamNut Pumpkin noodles come with Cheeky Curry Seasoning, a burst of bold flavours, and the BamNut Charcoal noodles are paired with Shroom Pepper Seasoning, a timeless combination of earthy mushrooms and heat from black pepper.
The BamNut noodles are complimented by their Sweet Hot seasoning for a bit of spice, along with a dash of caramel sweetness that comes from traditional Kecap Manis (Indonesian sweet soy sauce). The Moringa noodles come with Sesame & Garlic seasoning that gives a hint of sesame and a vegetal aroma which may remind you of green tea.
The BamNut NoodBox, and all flavours of WhatIF Foods Noodles are exclusively sold at FairPrice Finest for the special price of $7.90 (instead of $8.90) in the months of July and August.