By: DigitalCFO Asia Newsroom | 27 Oct 2021
The new environmentally sustainable SEA HQ at One-North will have a retail store and cafe.
Photo from Razer’s website
Razer officially launches its strategically-located Southeast Asia Headquarters at One-North, Singapore’s technology and business hub, to facilitate Razer’s hyper-growth strategy in the region. The ceremony was officiated by Mr. Heng Swee Kiat, Deputy Primer Minister of Singapore who applauded Razer for shaping and nurture the gaming community in Singapore and around the world.
According to Razer’s co-founder and CEO, Mr Min-Liang Tan, Razer is planning to expand their headcount in Singapore from 600 to 1000 employees. DigitalCFO Asia has reached out to Razer for comments on whether the increased headcount will include any accounting and finance hires.
Standing tall as one of the most distinctive architectural landmarks in one-north, Razer’s new headquarters features an iconic black façade with acid green lines streaking across the building – a tribute to the brand’s instantly recognizable aesthetic. The interior was designed to inspire creativity and innovation, while facilitating the free flow of information amongst Razer staff. Razer’s offices in the United States, Germany and Singapore are already Great Place to Work®-certified and with the new Southeast Asia Headquarters, Razer is poised to extend its propositions to be a place to do great work.
The new SEA HQ will also features a retail store (RazerStore) and cafe (RazerCafe), both of which are open to public. In a statement released by Razer, RazerStore Singapore will offers fans a chance to sample and explore Razer’s full range of award-winning products to truly immerse themselves in the next generation of gaming experiences. Visitors will also be able to get a first-hand look at Razer’s latest innovations and creations. The RazerCafe introduces a new F&B concept that marries technology, design and refreshments through a state-of-the-art robotic barista arm. Guests can order a beverage at the store or pre-order a cup of coffee via the RazerCafe App and collect it in-store. The AI will then make an unrivalled aromatic latte, tailored precisely to each customer’s unique tastes.
RazerStore and RazerCafe will be open to visitors from 28 Oct 2021.
The new workspace also embodies the company’s sustainability initiative #GoGreenWithRazer, Razer’s ten-year plan to preserve nature and protect the environment. Equipped with eco-friendly features, such as solar panels to power parts of the day-to-day operations and sensor-enabled lighting system for energy effectiveness, the building has been conferred the Green Mark GoldPLUS certification by the Building and Construction Authorities in Singapore. Fulfilling a brand promise that was made earlier this year, Razer’s new Southeast Asia Headquarters incorporates sustainable practices such as removing all single-use plastics and utilizing BAMBOOLOO – The Nurturing Co.’s brand of sustainable paper products.
JustCo, Asia’s top flexible workspace provider, has also teamed with Razer to provide businesses with a comprehensive workspace solution and better support the implementation of their hybrid work or workforce decentralization arrangements within Razer’s creative hub. Razer has been a key player in the development of Singapore’s technology and gaming ecosystem since its inception, and the company remains committed to helping the country achieve its Smart Nation goals.
Razer will continue to forge close partnerships with various stakeholders and esports federations in Southeast Asia to support the growth of esports in the region. Furthermore, Razer has allocated a designated space in its new regional headquarters just for hosting esports workshops, training sessions, and supporting local esports teams and talents.
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