Today: November 29, 2023

Audience Development Executive

1 min read

Roles & Responsibilities:

  • Secure attendees and registrations for virtual and physical events
  • Monitoring and maintain data quality in the audience database and keep it up to date
  • Own the growth of the audience development, keeping data clean
  • Manage tech technical aspects of key marketing systems used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Strategize and perform online marketing campaigns including email newsletters, eDMS, lead generation, and promotion of white papers and research to the right B2B audiences

Requirements and Desired Skills:

  • At least 2-3 years of experience working in a similar function, dealing with CRM systems, content management systems, and other digital publishing software and processes. Experience in a media company is a big plus.
  • Strong analytical skills (including mastery of Microsoft Excel and Google Sheets) and experience with reporting and data analysis.
  • Proficiency in using CRM systems and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve workflows.
  • Meticulous and process-oriented, with extreme attention to detail.

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