DigitalCFO Newsroom | 3 February 2022
Industry leaders to collaborate on joint selling and go-to-market activities to bring world-class accounting automation solutions to leading companies worldwide
Building on its investment in the Google Cloud Platform two years ago, BlackLine, Inc. (Nasdaq: BL) today announced it is joining forces with Google Cloud once again to bring enhanced automation solutions for finance and accounting (F&A) to organizations around the world. Under the terms of a new agreement, the two companies will collaborate on joint selling and go-to-market activities to further help companies on their digital finance transformation and modern accounting journeys.
“With Google Cloud’s cutting-edge cloud infrastructure, companies can easily deploy BlackLine on a global scale, delivering a unified and superior experience for businesses moving their finance and accounting operations to the cloud,” said Mel Zeledon, senior vice president of Channels & Alliances at BlackLine. “Our expanded partnership reinforces BlackLine’s cloud-first strategy for meeting the digital finance transformation needs of our customers through the development of innovative solutions and strategic partnerships with market-leading technology providers. Adding co-selling and joint marketing opens the door for us to bring BlackLine to Google Cloud customers worldwide on an accelerated timetable.”
F&A leaders are increasingly looking to their counterparts in IT to help them modernize their processes to enable greater speed, agility and strategic business support. CIOs are, however, often bogged down by tactical, compliance and other manual work and cybersecurity risk mitigation. With BlackLine’s modern accounting solution built on Google Cloud’s secure cloud infrastructure, CFOs and CIOs can realize increased F&A and IT organization productivity and an enhanced user experience, while freeing up time and resources to seize opportunities for digital innovation and more strategic work. Additionally, customers using Google Cloud tools alongside BlackLine can gain essential financial insights from their accounting data by leveraging Google Cloud’s analytics and machine learning capabilities, unlocking critical information to inform key business decisions.
“As more organizations begin their digital transformation journeys, finance and accounting teams are increasingly seeking out solutions that enable process automation with speed and at scale,” said Bronwyn Hastings, vice president, Global Technology Partnerships, Google Cloud. “We’re pleased to be furthering our partnership with Blackline to provide customers with the solutions and technologies they need to digitally transform their business.”
As part of the expansion, BlackLine will work collaboratively with Google Cloud’s training, support, sales and go-to-market teams. Working together, BlackLine and Google Cloud enable new possibilities for modern accounting—AI-powered automation and insight, global scalability and availability, deep security, advanced data analytics and a shared commitment to leading with continuous innovation.
BlackLine CEO Marc Huffman commented on the news saying that “Google has been a valuable contributor on our Customer Advisory Board for many years now, sharing their digital finance transformation story with other industry leaders embarking on similar journeys. With this expanded partnership with Google Cloud, we’re taking our synergistic relationship to the next level.”
For more information on BlackLine and Google Cloud, go here.