DigitalCFO Newsroom | 7 February 2022
Orange Retail Finance, a company specialising in two-wheeler finances, has announced two senior management appointments. Shibi C Sreenivasan is appointed as the new CFO and Jai Mohan M joins as CMO.
Sreenivasan is a chartered accountant, he brings to the company more than 15 years of experience in field such as treasury, risk management, investments, funding and compliance. He previously worked at Tractors and Farm Equipment (TAFE) and EID Parry. Mohan brings to the company more than 18 years of experience in product management, digital marketing, brand and PR. He previously worked at Vodafone, HDFC Bank and ICICI Lombard. They will aid the company in launching a series of digital products aimed at providing accessible and affordable two-wheelers to customers from various regions.
Ebenezer Daniel, MD & CEO of Orange retail finance, envisions Orange becoming an omnichannel service accessible to customers from all geographies. The new hires will facilitate this transformation with their domain knowledge and commercial awareness.
Orange Retail Finance India provides affordable and customised mobility and livelihood solutions. It is a non-banking financial company, catering to rural and semi-urban markets. It primarily offers loans such as two-wheeler loans, swift cash loans and loans against property. The company has plans to launch an end-to-end tech-based two-wheeler marketplace, being a one stop solution for all of India’s two-wheeler needs.