DigitalCFO Newsroom | 8 February 2022
- Designed by the Bjarke Ingels Group, the new office not only honours Saxo’s Danish roots, it also follows the interior design philosophy of its headquarters in Copenhagen, where modern art and sculptures adorn the office space
- The move into a bigger, Grade A office space supports Saxo’s long term strategy in Singapore, its APAC headquarters, as it looks to grow the business further this year, expanding its offerings for investors in Singapore
- To invite people to rethink the financial system and the role of money, this week Saxo also launches its global thought leadership initiative in Singapore, Money Matters – Make Your Impact, a series of five animated films exploring different topics in the world of investing
Saxo Markets, the online trading and investment specialist that connects people to investment opportunities in global capital markets, has recently moved into its new Grade A office space in CapitaSpring, the newly completed integrated project in Singapore and the first built project in Southeast Asia by renowned Danish architect Bjarke Ingels.
To mark the occasion, Saxo’s CEO and Founder, Kim Fournais was in town to grace the office opening event. He is joined by Camilla Dahl Hansen, Chief Saxo Experience Officer and Mette Ingeman Pedersen, Group CFO, who are also part of Saxo’s global Executive Team.
Saxo Markets has operated in Singapore since 2006 and serves as the APAC headquarters of Saxo Bank in Copenhagen, Denmark. As a provider of multi-asset trading and investment, Saxo’s vision is to enable people to fulfil their financial aspirations and make an impact.
“CapitaSpring, designed by the socially-conscious Danish architect Bjarke Ingels and his team, is a great fit for Saxo. It offers us not just the Danish connection but also a chance to maintain a consistent Saxo look and feel that is in line with our HQ in Copenhagen, which we want for our offices globally. Importantly, we want to provide a people-centric workspace focussed on promoting collaboration, overall wellbeing and an inclusive environment, all of which are important for our team of over a hundred Saxo employees in Singapore,” Adam Reynolds, APAC CEO, Saxo Markets, comments.
“In 2021, Saxo in Singapore reached the milestone of SGD 10 billion in clients’ assets, driven by strong momentum in the market and more attractive products that met the needs of our clients, and we are truly grateful for the support and trust our clients placed in us. Our big focus this year is to make an even bigger push into the investor space, with the upcoming launches geared towards meeting the evolving investing needs of Singaporeans. The new office opening kickstarts an exciting year as we continue to double down on our strategy to become the most trusted investing partner our clients can turn to in order to make informed investment decisions,” Reynolds adds.
With the overall floor space at 14,000 square feet, the new office offers 15 percent more floor space compared to Saxo’s previous office at Samsung Hub. With better design and space utilisation, the premium office space in the heart of the city offers green spaces in abundance, state-of-the-art facilities, while promising views of the stunning Singapore skyline.
Notably, the office also features many art pieces curated in conjunction with Copenhagen, where Saxo owns one of the largest corporate art collections in Denmark. Other key features include meeting rooms with operable walls which can be opened to provide an external seminar space for up to 80 pax seated, as well as a Wellness Room with a day bed to meet the needs of new mothers, or a rest area for those who are unwell. The Wellness Room is a first for Saxo offices globally.
Introducing Money Matters – Make Your Impact
Saxo was founded 30 years ago with the goal of removing barriers for people to access the capital markets, one of the first to offer digital trading platforms. Saxo’s CEO and Founder Kim Fournais has always been of the belief that it is Saxo’s ethical duty to educate and empower every human being who wants to navigate their own financial future. Making sense of financial markets is simply too important to be a privilege that belongs exclusively to individuals or institutions with specific financial expertise.
Over the years, the reputation and level of trust in the financial industry have eroded globally, and misperceptions around the industry, financial systems and money itself continue to abound. An individual’s relationship with money is personal and can be complicated, yet studies have found that Singaporeans’ reported level of happiness do tend to correlate to a higher level of income, and that money and resources can indeed buy happiness, but only to a certain extent.
This week, Saxo launches Money Matters – Make Your Impact in Singapore, a series of five animated films exploring different topics in the world of investing. The video series is Saxo’s vehicle for inviting people to rethink the financial system, the role of money and how they can make an impact, whatever impact they choose to make.
On the motivation and inspiration behind the initiative, Kim Fournais, CEO and Founder, Saxo Bank, comments, “At Saxo, we can’t change the financial industry in our own right, let alone the perception of it. And we can’t erase evil. But I think it’s time to initiate a discussion of what the core meaning of money and financial systems really is – and how we want to use their potential in the best way. It is this potential I want to invite everyone to reflect on. But it requires that we tackle some of the false truths out there – some even created by the financial industry itself. It requires that we begin to ask ourselves what kind of wealth we want and then to take a stance on how it should be created.”
Watch all the videos here: https://www.home.saxo/en-sg/campaigns/money-matters