DigitalCFO Newsroom | 3 March 2022

Left: Mr. Eddie Lau, Chief Executive Officer of ARTA TechFin; Right: Mr. Guo Dan from Atlanfic Technology
ARTA TechFin (00279.HK) (“ARTA”) and Atlanfic Technology (“Atlanfic”), a FinTech solution provider, today announced a strategic partnership which will offer licensed investment managers and family offices a SaaS-based total, automated, anywhere asset management solution.
The partnership aims to standardize current fragmented financial data structures and automate labour-intensive and manually-based front-to-back business workflow. The product will enable investment managers to save cost and time on business management and reporting, focusing on what they do best: investment management and capital raising. Key advantages will include:
- Cost-efficient: full front-to-back-office workflow in one SaaS solution; goodbye to multiple systems and fees
- Automated: replace manual and repetitive processes, earn more from instant savings on working time, office space, staff headcount
- Anytime/Anywhere: access real-time reports and workflow status for managers, investors, stakeholders; no more delays in update and reporting
- ESG: reduce carbon-footprint, enhance investor transparency, make starting fund management business more accessible
Technology research, development, and engineering at Atlanfic will be led by Mr. Guo Dan (“Guo”). Mr Guo was one of the founding members of Baidu, Inc in 2000, having served as Senior Director heading Baidu’s Engineering Department. Guo said today: “Atlanfic aspires to resolve clients’ pain points and improve the user experience through technology innovation such as data structuring, process automation and big data analytics”.
Mr. Eddie Lau, Chief Executive Officer of ARTA TechFin said today, “ARTA TechFin aspires to build the next generation of financial services. This ARTA-Atlanfic partnership forms the foundation of revolutionary transformation for our clients. ARTA initiatives will also include blockchain development and applications across brokerage, asset management and insurance. We hope to offer our clients a ludic and immersive experience in managing their wealth”.
The service is expected to be officially launched in the second quarter of 2022.