DigitalCFO Newsroom | 8 March 2022
In conjunction with International Women’s Day, Saxo Markets will be hosting, with 100 Women in Finance, a roundtable discussion named ‘Her Money Magic’, which will take place at Saxo’s new office at CapitaSpring and streamed live via a webinar
- Saxo has seen a continuous increase in number of female clients across its 16 offices
- For Saxo in Singapore, 30 percent of investors and 24 percent of trader clients are female, a much higher percentage than the industry average
- 70 percent of new clients in Singapore are between the age 21-40, in line with the global trend that more young people are investing than ever before
Saxo Markets, the online trading and investment specialist, has experienced a very positive trend of not only more investors entering the capital markets generally, but particularly more female clients embarking on the investment journey than ever before.
In 2020, Saxo Singapore saw a 6.5-fold increase in new women investors, compared to 5.3-fold for men, which is very encouraging. The positive trend continued into 2021. In Saxo in Singapore, 30 percent of investors and 24 percent of trader clients are female, a much higher percentage than the industry average. The influx of new female clients are also generally younger, as the client base evolves to be more diverse, as 70 percent of new clients in Singapore are between the age 21-40.
“At Saxo, we believe that everyone should have the opportunity to fulfil their financial aspirations and make an impact, and investing is one of the ways to make an impact, for themselves and for the world and communities around them.
This International Women’s Day, we are encouraged to see more women choosing to put their trust in Saxo to be their partner as they trade and invest into their future. While we are still far from equal representation, the trend is currently picking up in the right direction. Saxo is committed to continue to close the gender gap in investing and support women in their investing journeys. Our promotions, targeting, activity, everything has always been inclusive and gender neutral.
We do this through a broad palette of initiatives for clients such as providing expert insights on investing, educational seminars, low brokerage fees, and, among many other things, referral programmes. More recently, we have made efforts to try to redress the gender imbalance, with a concerted and targeted effort to incentivise more women to trade and invest,” Maria Jelen, Regional Head of Relationship Management & Sales Trading, Saxo Markets, said.
Globally and in Singapore, here are the most popular stocks with female clients in 2022 (Data collected 24/02/2022):
In Singapore, in conjunction with International Women’s Day, Saxo Markets will be hosting a roundtable discussion titled ‘Her Money Magic’ on 23 March with speakers from 100 Women in Finance, Sophia and StashAway. They will share their inspiring investment journeys and discuss how investing has helped them unleash their potential, build their financial self-esteem and grow as individuals. The event will take place at Saxo’s brand new office at CapitaSpring, and also streamed live for viewers online.
Sign up here: https://www.home.saxo/en-sg/campaigns/webinars/2022/03/23/her-money-magic
