Today: December 5, 2023

DigitalCFO Asia Virtual Masterclass – How Finance Transformation is shaping the future of the Finance Department | 20 Apr 2022

1 min read

How Finance Transformation is shaping the future of the Finance Department

20 April 2022, Wednesday,
10am to 12noon (GMT +8)

Media Partner:




Finance Transformation plays a pivotal role in shaping the future of the finance function. To future-proof the finance function in an increasingly digitized world, finance leaders are now expected to leave behind the limitations of traditional methods and move forward with a data-driven approach that will help finance departments function more efficiently and optimally.

Finance leaders are now able to push boundaries of what is possible and attain groundbreaking success for their organizations by adopting a digitally-enabled growth and strategy with technology support such as AI, big data, machine learning, cloud & analytics.

Join DigitalCFO Asia and Workday in this exclusive masterclass on how finance transformation is shaping the future of the Finance Department and why it is imperative that organizations should embark on their finance transformation journey now or risk being left behind.


1. Which factors should an organization take into account when determining if it is ready for and in need of finance transformation?

2. How to strategically create a roadmap that approaches today’s finance transformation?

3. What are the primary concerns that need to be addressed before and during the implementation of finance transformation processes, such as digitization and automation?

4. What’s the expected full value of finance transformation in an organization after its implementation?

5. What do you think are the possible finance transformation opportunities in the next five years?


CFOs, Financial controllers, Heads of FP&A, FP&A Professionals, Senior Finance Manager/Finance Managers, Finance Business Partners

10:00 AM

Opening Address & Housekeeping by DigitalCFO Asia

10:10 AM

Masterclass Session 1:

Embracing Finance Transformation: Why Change? Why now?

Speaker: Joanne Flinn, CEO & Founder, JOANNE FLINN

10:40 AM

Masterclass Session 2:

Creating a roadmap & vision as the outcome of the Finance Transformation - How good will look like. 

Trainer: Tan Lee Thong, CFO Practice Lead, Workday

11:10 AM

Masterclass Session 3: 

Benefits of the Finance Transformation - Building a business case

Trainer: Chetan Jotwani, Senior Value Manager, Workday

11:40 AM

Q&A Session

12:00 PM

Closing Address by DigitalCFO Asia


Joanne Flinn

I'm Joanne Flinn, Founder of Unicorning™. I work with sustainability-oriented finance executives, Boards and the C Suite.  So that your digital transformation and the mindset your people align for business growth along with proper controls. My next book, Greensight -  'The Sustainability Handbook for Company Directors' is coming out soon.

My back story: I led the country practice for Financial Services Consulting at PricewaterhouseCoopers in Thailand, sat on the ITExCo at DBS here in Singapore, and co-founded the Change Leaders, in collaboration with the University of Oxford and HEC. My clients include start-ups ecosystems to the Fortune 500 and $1.5 Billion funds.

Twice a TEDx speaker, I’ve keynoted on 4 continents at industry events, spoken to boards and regularly lead finance transformation workshops with CPA Australia.

Tan Lee Thong, CFO Practice Lead, Workday

Lee Thong is the Asia CFO Practice Lead for Workday,  and a chartered accountant with over 25 years of Finance leadership experience across listed and privately owned MNCs in various industries. In his last held position with an US$1.2B MNC headquartered in Singapore, Lee Thong led a Group Finance team, running a full spectrum of Corporate Finance functions and accomplishing major projects including syndicated fund raising, mergers & acquisitions, set up a centralised global treasury centre, and led a multi-years Finance transformation project across Asia Pacific.

With a passion in coaching and training, Lee Thong is also an ICF certified coach who finds great satisfaction in helping people develop to their fullest potential through personal self-awareness, financial empowerment and performance improvement. He is also an adjunct lecturer for some Finance programmes with local universities.


About Workday:

Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

Latest from Blog