DigitalCFO Newsroom | 27 April 2022
Global expansion includes Solution Provider Partner Program focused on MAP for mid-market customers in APAC.
BlackLine, Inc. (Nasdaq: BL) today announced the global availability of its ‘Modern Accounting Playbook’ (MAP), a solution package based on leading practices to help companies get up and running quickly on BlackLine’s market-leading accounting automation platform and guide them through a proven process to achieve a stress-free financial close.
The solution package, which has already been used successfully by more than 500 companies in North America, will now be available for mid-market customers in APAC.
At the same time, continuing its focus on driving market and customer success, the company has also extended its existing Solution Provider Partner Program to include BlackLine MAP in APAC. A network of partners, including Tridant, Fusion5 and, Shearwater in APAC have now come on board to help optimise implementations and accelerate customer value using the MAP approach.
“Across the region, we are seeing more and more businesses wanting to enhance their investment in their finance teams,” said Vijay Raghvani, Regional Vice President – Mid-Market APAC, BlackLine. “They want to automate manual tasks and do so in a way that engages with the workforce in a post-covid world. Most customers are asking us what is the best way to automate. MAP gives us a perfect conversation starter. Customers which have taken this onboard are seeing less disruption to their business and a significantly faster return on investment due to the structured approach.
BlackLine MAP makes the move to modern accounting achievable for midsized companies by helping them realise the greatest value in the shortest amount of time. By applying a combination of native cloud technology, a vast library of pre-configured best-practices templates, and a highly optimised delivery model, BlackLine MAP can drastically reduce implementation times and accelerate time-to-value.
BlackLine MAP is a repeatable, packaged process complete with all the knowledge and leading practices needed around ERP integration, data extraction, close checklists, ready-to-go reconciliation templates, close task tracking, reports, dashboards, approval flows and more. Out-of-the box functionality ensures midsized companies will be well positioned to modernise their F&A function. As their business evolves, they won’t have to ‘rip and replace’ to a new solution. BlackLine will grow with them. For larger companies, a modified version is available for enterprise customers.
Adrian Rusu, Regional Vice President, Channels & Alliances APJ, BlackLine, said, “We’ve always had a strong relationship with our partners across the region and we feel this approach lends itself very well to a partner first approach. We are continuing to hand pick partners across the region who understand the rapid approach, strong customer first philosophy and are able to scale to the demand we are seeing in Asia Pacific.”
Willem Boshoff, Director, Tridant, said, “BlackLine is one of the fastest growing technologies in our product offering for the office of finance and we have seen firsthand the benefits organisations have been able to achieve. The MAP engagement model excites us as it will allow customers to achieve even faster returns on investment and be up and running in less than 90 days.”
Grant Robertson, Executive Director, Fusion5, said, “We have been watching BlackLine and have seen the value customers have achieved through the offering. However, when we saw the value the MAP engagement brings and BlackLine’s investment in the partner strategy, we wanted to take this to the market with them and are delighted to have BlackLine as a strategic partner at Fusion5.”
BlackLine has helped the world’s best-known companies solve business challenges and scale for growth. Many leading midsized organisations including Resimac, Prospa, Aloha Pacific Federal Credit Union, Choices, Duolingo and Virgin Hotels are already realising the benefits of using BlackLine to automate and modernise processes in F&A – closing faster with more accurate results.
To learn more about BlackLine MAP or schedule a meeting with a BlackLine expert, go here.
