Xero appoints Koren Wines as Managing Director for Asia

1 min read

DigitalCFO Newsroom | 6 July 2022

Wines brings 20 years of experience in business growth and transformation to lead Xero’s growing business in Asia.

 Xero, the global small business platform, announced the appointment of Koren Wines as Managing Director for Xero Asia. Commencing her role today, Wines will lead the team in delivering continued success in Asia, helping to grow the customer base, and advance Xero’s position as a leading cloud accounting software provider.

Wines brings more than 20 years of experience leading marketing, sales and business transformations teams in global markets including Singapore, Hong Kong and Vietnam.

Wines joined Xero in 2017 and established Xero’s global sales enablement function before moving on to create a global enterprise Project Management Office. Most recently, as Global General Manager of WorkflowMax (WFM), a Xero product, Wines led the development of WFM’s customer-focused business and culture, aligning the team with a clear strategic vision, for its continued success and growth.

Joseph Lyons, Managing Director Australia and Asia at Xero said, “We are excited to have Koren take the helm as Managing Director for Xero Asia. Koren has a proven track record in leading teams to deliver exceptional B2B customer experiences along with strong commercial performance and growth. During her tenure at WFM, she drove the development and implementation of key customer focused initiatives that have been crucial to positioning WFM for its next phase of growth.”

Koren Wines, Managing Director Asia said, “I am incredibly excited about the opportunity to lead our Asia business to grow our brand and industry leadership across the region, working closely with our customers and partners to strengthen the small business community and ecosystem.  Asia is a vibrant, dynamic and exciting region and I am thrilled to be leading Xero’s growth journey here.”

Wines is based in Singapore with her husband and family.