DigitalCFO Asia Executive Roundtable Series – XP&A Roadmap: Understanding Breakthroughs, Opportunities And Determining The End Goal

DigitalCFO Newsroom | 18 August 2022

DigitalCFO Asia and Jedox partnered to host the first roundtable event in KL Malaysia.

  • Held on 18 August 2022, this executive roundtable had discussions on how finance departments can align their objectives across all branches, and why the move to xP&A is inevitable.
  • The executive roundtable saw notable attendees from Adidas Malaysia, Fave Asia Sdn Bhd, MST Golf Sdn Bhd, UEM Edgenta Berhad and many more.

DigitalCFO Asia and Jedox partnered to host the first roundtable event in KL Malaysia after 2 years. The roundtable was dedicated to unlocking the opportunities in XP&A through value-focused business partnering and to translate financial leaders’ expertise into insightful action steps towards the forward-looking mindset that’s set to revolutionize the entire financial planning and analysis industry..

The attendees included finance professionals (CFOs, Finance Directors, Finance Controllers) from various industries such as Retail, Logistics, Financial Services, Building and Construction, E-sports Gaming and more. The event witnessed noble attendees from companies such as Adidas Malaysia, Fave Asia Sdn Bhd, MST Golf Sdn Bhd, UEM Edgenta Berhad and many more.

The roundtable had discussions focused heavily on how finance departments can streamline their goals throughout all departments, and how the shift to xP&A is here to stay. The discussion also mentioned that the worry and transition stage is slowly fading, but the concern now is to remain consistent and remain relevant to the industry, allowing automations to help companies instead of deterring any processes.

“We only know about the results. But do we know the process that comes into it and why it leads to the results? Aside from the finance standpoint, finance professionals need to streamline the goal across all teams for xP&A to make sense.”

Qi Yang Chan, CFO of Signature Market Sdn Bhd

This is only the first of many overseas events that are yet to come and it was clear from today’s roundtable that everyone misses and enjoys physical events as they were delightfully participative during the discussions. DigitalCFO Asia is also expecting to host Malaysia Symposium 2022 : The Redefined CFO, on the 13th of September.