WIP Achieves Remarkable Results in Attracting Investment with Businesses

DigitalCFO Newsroom | 30 August 2022

WIP has signed 26 quality projects in the first seven months of 2022, signaling its outstanding performance in attracting investment.

The signing ceremony of Marquardt Automotive Electronic System and Switches Project Phase II was held in the Weihai International Port Economic and Technological Development Zone (WIP) of Shandong Province on April 11, 2022. This marks the second cooperation between Marquardt, a global champion in the field of switch and control systems, and the WIP, with their first cooperation having taken place five years previous.

WIP has signed 26 quality projects in the first seven months of 2022, signaling its outstanding performance in attracting investment. Such achievements were by no means an accident. Investment attraction is considered by many to be a time-consuming see-saw game, but WIP has bucked this trend and achieved investment agreements each month at a lightning paces. What’s the secret?

Thinking before making 

Success is made by hard work. Behind these outstanding achievements are the efforts of all the persons engaging in investment attraction. As the homogeneous competition in investment attraction becomes increasingly fierce, WIP has explored a unique way to attract more investment, and that is by attracting investment with business. To be more specific, this means attracting investment by intensifying and extending the industrial chain and focusing on industrial agglomeration development. This concept has become the secret sauce behind the remarkable investment achievements made by the zone.

Since May 2017, the zone has prepared and planned for the golden opportunities for its investment attraction in the wake of the contract with the Marquardt Group on its Phase I Project. As a result of this preparedness, the zone immediately sent an invitation to Marquardt Group and reserved the land for its Phase II Project,. envisioned a second cooperation with this group.

In 2021, Marquardt Group started site selection for its business expansion in China. WIP, with its successful experience in serving the group’s Phase I Project, has become the first choice for the group.

Following this, the zone stepped up efforts to expand its investment attraction scope with the help of the Marquardt projects, striving to attract more projects. Under the strategy of attracting investment with business, the catalytic role of the industrial chain gradually appears.

Investing before inviting

WIP is committed to providing a favorable environment for enterprises before their residency. In Sino-Japanese (Weihai) Cooperation Industrial Park, there stands a batch of high-standard Japanese factories and talent apartments. Workers can walk home in just two or three minutes. k.

In the context of the market economy, the output of investment attraction can only be made by a big input. In WIP, the input is reflected not only in nature parks but also in international supporting facilities, such as ice hockey halls and international schools. The resulting comprehensive competitive edges have made the zone a “second hometown” of many foreign investors.

Answering before asking

To continue to attract  major projects, we need to deal with the “World’s Top 5 Commercial Consulting Firms” such as Cushman & Wakefield and Colliers International. These institutions can provide multinational companies with professional consultations on project site selection and other fields, which is of great significance to deciding whether a city can be included in the selection scope of large enterprises.

To race with these institutions with high professionalism, we have to make ourselves more professional. Over the years, WIP has prepared a questionnaire with its own characteristics based on that of the “World’s Top 5 Commercial Consulting Firms,” containing more than 200 entries of data in various fields such as water and electricity supply, geology, and ecological environment.