“Future of Time” Study: Continued Uncertainty Motivates Businesses to Increase Digitization, Collaboration

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DigitalCFO Newsroom | 30 September 2022

With constant uncertainty around global events, employees globally want a purpose-driven culture in their organization.

Global events such as COVID-19, economic instability, and sustainability concerns have emerged as top concerns over the past few years. This has bred uncertainty in the workforce, impacting productivity, collaboration, and innovation, according to Adobe’s latest report. 

The second annual Adobe Future of Time study revealed these key findings:

  • Leaders and employees are seeking purpose-driven organizational cultures more than before, and workers who are actively sharing their work cultures are more likely to be satisfied

With constant uncertainty around global events, employees globally want a purpose-driven culture in their organization. Otherwise, they are more likely to pursue a new job that better aligns with their values. This global finding corroborates with PwC’s Global Workforce Hope and Fears Survey, which found that Singaporean workers want to see how they will be making a difference by working for an organization whose purpose aligns with their own personal values.

  • Digital solutions are facilitating and improving work relationships, including wellbeing check-ins, feedback sessions, and collaboration

Digital platforms support managers in facilitating wellbeing check-ins, allowing for easier feedback between employees and leaders, and fostering collaboration between employees. The previous Future of Time report found that hybrid/remote workplaces are leading to a disconnect between employees and managers – thus bridging the gap requires digital solutions that cultivate and encourage conversations, discussions, and get-togethers, whenever necessary.

  • Workers now rely on digital tools to keep productive and achieve peace of mind during particularly uncertain times

Nearly 7 in 10 managers and employees globally rely on digital tools to stay productive when they have trouble focusing or to ease the stress of getting additional work done as a result of a coworker needing to take time unexpectedly. This also holds true for most leaders and managers as they need more tools and resources to support employees through uncertain times, including mental health resources and wellbeing check-ins.

In 2021, NTUC Learning Hub found that more than half (54 percent) of Singaporean employees were not satisfied with their company’s current mental wellness initiatives. While digitization and the use of digital tools have been implemented quickly in workplaces to adapt to hybrid workplace environments, there is more to be done to reinforce the connection between managers and employees.

For more information, you can download the full global Future of Time: Redefining Productivity During Uncertainty report here

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