It’s More Important Than Ever For Leaders To Speak Up Around Social, Environmental & Political Issues

DigitalCFO Newsroom | 30 September 2022

More than half of respondents considering quitting because of mismatched values with their employer.

A new survey by Qualtrics, the leader and creator of the experience management category, found that 60% of respondents in Singapore believe it is more important than ever for leaders to speak out about social, environmental, and political issues. The survey also found that 54% of employees want leaders to speak out more about these issues, and half (50%) wanted their company to take more action to help address them

Findings from the study – based on 1,015 respondents from full- and part-time employees in Singapore – highlight the significant importance of shared purposes and values to a healthy employee-employer relationship, as well as how they are impacting retention and productivity.

More than half of respondents (54%) to the study said they are considering leaving their current employer because it does not exemplify the values they hold. Nearly two-thirds of respondents said they would likely look to leave their employer if the company did not prioritise work-life balance (62%) or well-being (60%). Others said failure to prioritise diversity and inclusion (39%), social responsibility (34%), and environmental sustainability (26%) could make them look for a new job.

In contrast, 86% of respondents said they feel motivated to go above and beyond what’s expected of them when their employer’s mission, values, and vision align with their own.

Managers asked to talk the talk and walk the walk

Alongside a shift toward speaking out, leaders must demonstrate they are living the values themselves – particularly around health and wellbeing. Respondents said leaders were better at exemplifying respect, integrity, and advocating for diversity than they were work life balance and mental health.

For organisations wanting to attract, retain, engage, and enable talent – against a backdrop of the rising cost of living, heightened rates of burnout, and evolving employee attitudes, such as quiet quitting – the Qualtrics findings outline the value of tuning into the unique needs and expectations of their workforce. Equipped with a deeper understanding of what’s important to employees, companies can identify shared interests and prioritise the actions that will have the biggest positive impact on employees and customers.

“Many people are looking at their jobs, their companies, and work in general through a completely different lens than they were before the pandemic. For employers, this new perspective represents a significant opportunity to strengthen relationships with their teams, which can lead to improved wellbeing, higher engagement, greater retention of high-performers, and better outcomes for customers,” said Lauren Huntington, EX Solutions Strategy for Qualtrics in Southeast Asia.