6 January 2022
Sleep solutions brand Duroflex has appointed Rajat Rastogi as chief financial officer (CFO).
The appointment is a step towards the company’s vision, which aims to go public in 3-4 years. As a key member of Duroflex’s executive leadership team, all facets of finance and accounting will be overseen by Rastogi as the company embarks on an exceptional growth phase.
Rastogi has over 20 years of corporate finance experience across a variety of industries, from FMCG to E-Commerce. Previously, he held the role of finance head at Udaan.com and has also worked at Livspace, Flipkart, Coca Cola, and Fosroc Chemicals.
Rastogi’s core strengths are financial reporting for statutory compliance, business performance measurement, and financial modelling and forecasting.
As CFO at Duroflex, Rastogi will be responsible for ensuring the strong financial health of the organisation. He will oversee FP&A & Controllership functions, lead funding discussions, work with department heads to analyse financial data and develop the company’s financial strategy. He will also consult with the board of directors and business heads of Duroflex.
“Rastogi’s extensive experience across multiple industries will contribute to our growth and help us develop a strategic roadmap for our IPO. We look forward to working with him to become a prominent sleep solutions organisation with our aggressive expansion plans,” said Mohanraj J, CEO, Duroflex.
“Over the past few years, Duroflex has grown remarkably. I look forward to working with the team and collaborating with internal and external stakeholders to accelerate the company’s strategic growth and path to profitability,” added Rastogi.
The company has also appointed Rajesh Kumar Dash as product and category head, Duroflex. Dash is a product and marketing expert with 20 years of experience in P&L, product and category management, portfolio management and life cycle management.
“The organisation’s culture is based on a strongly held and widely shared set of beliefs that are supported by strategy and structure. I am excited about being part of the growth journey of Duroflex,” said Dash.
Dash has previously worked with Youkraft, Zee TV, Wipro Consumer Care & Lighting, Pentair India, and T-Net Japan.