21 March 2023
Fintech apps have increased their rate of penetration in Southeast Asia by 3.3 times over the last five years.
By the end of 2022, the total number of unique FinTech users in Southeast Asia reached 420.5 million people. This is a 3.5% (+14.4 million) increase compared to the year prior.
The penetration of fintech services in the region had experienced a significant boost. At the end of 2022, total penetration reached 81.8%, with the e-commerce sector holding the most weight at 56.6%.
By the end of 2023, the penetration rate of fintech users is expected to increase from 81.8% to 83.7%. That said, some changes are anticipated in their overall distribution in the SEA. The share of e-Commerce users may increase from 56.6% in December 2022 to 58.3% in December 2023. Meanwhile, the share of Digital Investments will decrease from 1.7% to 0.4%. Notably, strong growth awaits the Payments & Transfers sector – from 2.97% to 5.49%.
Robocash Group analysts comment: “It is worth noting that this is a market assessment under normal circumstances. In addition, the state and regulatory measures present an important factor affecting the fintech market in the SEA. However, the SEA’s fintech market remains one of the most dynamically developing in the world. The region continues to attract the attention of global players and investors, and this trend will continue in the coming years.”