29 May 2023
Immerse yourself in the world of exquisite whiskies and discover the unrivaled DEWAR’S DOUBLE DOUBLE 37 Year Old.
In an unprecedented move that has sent ripples through the world of whisky aficionados, DEWAR’S® has captured global attention with the grand debut of their latest masterpiece, the DEWAR’S® DOUBLE DOUBLE 37 Year Old. This prestigious release, available exclusively at Changi Airport Terminal 1 in partnership with Lotte Duty Free, marks a new era of progressive aging and refined taste in the realm of malt whisky. Whisky connoisseurs and travelers alike are eagerly flocking to Singapore to experience this unparalleled offering during its two-month world exclusive in May and June 2023.
The DEWAR’S® DOUBLE DOUBLE 37 Year Old stands tall as the crown jewel within the esteemed DEWAR’S® portfolio. Representing the pinnacle of blending excellence, this expression showcases the brand’s unwavering commitment to crafting exceptional whiskies. As the inaugural selection in the DEWAR’S PRESTIGE COLLECTION, an assemblage of exceedingly rare limited edition whiskies designed for Global Travel Retail (GTR), the 37-Year-Old promises an unrivaled sensory experience.
Under the expert guidance of DEWAR’S Director of Blending, Stephanie Macleod, the DEWAR’S PRESTIGE COLLECTION pays homage to the rich regional flavors of Scotland. The 37-Year-Old, in particular, is a reverent nod to the illustrious region of Speyside, renowned for its whisky heritage. Every sip encapsulates the essence of this cherished region, presenting a symphony of flavors that ignite the palate.
To accompany this momentous release, DEWAR’S has orchestrated an immersive pop-up brand discovery experience within Changi Airport Terminal 1. Visitors are transported into a realm of whisky mastery, with the 37-Year-Old commanding the spotlight as the pinnacle of the DEWAR’S DOUBLE DOUBLE range. Additionally, the pop-up showcases other age statements, inviting guests to explore the diverse profiles of these remarkable whiskies. Dedicated retail ambassadors are on hand to guide and educate travelers as they embark on this tantalizing journey, providing vapor and whisky samplings to further enrich their understanding. Visitors can then proceed to the Lotte store to indulge in their preferred selection from this exclusive range.
The DEWAR’S DOUBLE DOUBLE 37 Year Old epitomizes the artistry and precision that goes into crafting a superlative whisky. It is meticulously nurtured through a four-stage ageing process, showcasing the extraordinary craftsmanship behind its creation. Only malts from various regions of Scotland are chosen, and the resulting blend boasts a complex yet velvety smooth flavor profile that leaves a lasting impression on the palate. This extraordinary depth is achieved through a meticulous sequence of aging steps, each designed to enhance and refine the whisky’s character.
The process commences with the aging of single-malt whiskies in oak casks for an impressive 37 years, granting them time to mature and develop their distinct personalities. These masterfully aged malts are then expertly blended together and returned to the warehouse for further refinement. The next stage involves finishing the blended malt whisky in Madeira casks, imparting an additional layer of richness and complexity. Finally, the whisky embarks on its transformative journey within ex-Spanish Oloroso sherry casks that formerly housed Aultmore whisky, sourced exclusively from Speyside. This final stage grants the blend its extraordinary character, as it matures until achieving the optimal level of flavor and finesse.
In a bid to engage visitors and deepen their appreciation for this exceptional whisky, DEWAR’S has created an innovative digital space within the pop-up. Until June 11, guests can utilize their smartphones to embark on an interactive exploration of DEWAR’S DOUBLE DOUBLE®’s four-stage ageing process. By scanning icons scattered throughout the pop-up, visitors can collect clues that unlock a chance to win exciting prizes, adding an element of thrill and excitement to their experience.
For whisky enthusiasts eager to acquire this unparalleled expression of mastery, the DEWAR’S® DOUBLE DOUBLE 37 Year Old (500ml, 48% ABV) is exclusively available at Singapore Changi Airport for a limited time. Priced at S$3,200, this extraordinary whisky represents a rare opportunity to own a piece of liquid artistry that will undoubtedly become a treasured centerpiece in any discerning collector’s cabinet.
The launch of the DEWAR’S® DOUBLE DOUBLE 37 Year Old has created a seismic shift in the whisky landscape. It serves as a testament to DEWAR’S unwavering commitment to pushing the boundaries of excellence, captivating the senses, and indulging the discerning palates of whisky enthusiasts worldwide. As the world stands in awe of this remarkable achievement, DEWAR’S has solidified its position as a vanguard in the realm of luxury spirits, forever redefining the art of whisky-making.
Chief Financial Officers (CFOs) who are travelling for business must not miss out on the extraordinary DEWAR’S pop-up experience. CFOs should treat themselves to the ultimate sensory symphony and discover the exclusive DEWAR’S DOUBLE DOUBLE 37 Year Old. By indulging in this luxury, CFOs will be elevating their journey and experiencing an unforgettable whisky encounter. Drop by DEWAR’S pop-up today and savor the essence of refined craftsmanship. Your taste buds will thank you.