10 July 2023
GoWork’s strategic expansion and innovative services cater to the evolving needs of corporates and large enterprises in a post-Covid workforce.
In a remarkable display of resilience and adaptability, GoWork, Indonesia’s leading coworking space operator, announced today that its business has grown by more than double since pre-pandemic levels. The company’s success can be attributed to its ability to persevere through the challenges of Covid-19 and its strategic decision to expand its services.
Recognizing the profound shift in the traditional working model brought about by the pandemic, GoWork’s management team took swift action to pivot its focus towards serving corporations and large enterprises. The company now offers a unique “scale-as-a-service” solution tailored to the needs of organizations struggling to navigate the post-pandemic workforce, which demands hybrid work models.
Previously, large enterprises in Indonesia would establish corporate headquarters in Jakarta and hire or relocate talent for in-person work. However, the pandemic completely disrupted this approach as remote work became the norm. With the pandemic now receding in 2023, these same corporations are faced with the challenge of adapting once again.
To address this evolving landscape, GoWork has introduced new full-stack B2B services aimed at helping corporates establish satellite offices and operations outside the Jakarta Metro area. These initiatives enable decentralized team building, accelerated flexibility to scale operations, and comprehensive support across various departments such as human resources, legal, finance, and more.
Before the pandemic, GoWork primarily catered to startups, small and medium enterprises, and freelancers. However, the recent rollout of their new services has resulted in a significant shift in their member profile. Currently, professionals working for esteemed companies like Deloitte, AirAsia, Pfizer, Nielsen, and others comprise 95% of GoWork’s membership. While other coworking players in Indonesia were forced to downsize or close down, GoWork not only survived but thrived by identifying and seizing the untapped market opportunity with corporates and large enterprises.
Vanessa Hendriadi, Co-founder and CEO of GoWork, attributes their success to a radical transformation in their business model. She stated, “While providing workspaces will always remain a core aspect of our operations, our ability to succeed where others have faltered stems from our comprehensive suite of corporate support services across satellite cities in Indonesia. Our highly customized solutions for large companies have allowed us to flourish in 2023.”
Impressively, GoWork Indonesia boasts an 85% annual client retention rate. The company’s notable clients span various sectors, including organizations like Creative Capital, Tickled Media, and Ula, as well as governmental bodies like PT Pegadaian, which occupies multiple floors across several GoWork locations nationwide.
Furthermore, GoWork has embarked on collaborations with property owners to revitalize their real estate assets by constructing and managing dynamic workspaces. The company’s commitment to flexibility and member-centric services is evidenced by their recent launch of a global virtual office solution, empowering members to work from any corner of the world.
As the world emerges from the pandemic, GoWork’s remarkable growth and adaptability position them as a key player in Indonesia’s evolving corporate landscape. With their focus on providing comprehensive support to large enterprises and their commitment to meeting the evolving needs of their members, GoWork is poised to thrive in the post-Covid era.
