B Capital Partners with SAP to Fuel Growth and Innovation in Asia-Pacific Region

2 mins read

27 July 2023

The memorandum of understanding brings joint go-to-market strategies and access to SAP’s global resources, benefitting portfolio companies.

B Capital, a prominent global multi-stage investment firm, has taken a significant step towards supporting growth and innovation in the Asia-Pacific region. Today, the firm announced the signing of a memorandum of understanding (MoU) with SAP, a renowned enterprise software solutions provider.

The MoU solidifies the partnership between B Capital and SAP, aiming to provide enhanced support to B Capital’s portfolio companies in the Asia-Pacific region. Through this collaboration, B Capital’s portfolio companies will gain access to SAP’s extensive global reach, resources, business networks, and best practices, which will play a pivotal role in their expansion and success.

One of the key benefits of this partnership is the joint go-to-market strategy (GTM), which will enable B Capital’s portfolio companies to tap into new markets effectively. Additionally, they will have the opportunity to explore and evaluate SAP’s suite of enterprise solutions, including fit-to-standard cloud offerings like “GROW with SAP.” These cloud solutions are specifically designed to help small and medium-sized enterprises (SMEs) and start-ups scale rapidly.

The collaboration is set to offer tailored, end-to-end support for software solutions developed by B Capital’s portfolio companies. This support will guide them through the development process and eventually make their products available for purchase on the SAP Store. The SAP Store is an online marketplace offering software solutions from SAP and its partners, accessible in over 200 countries and territories worldwide.

Arijit Sengupta, General Partner at B Capital, expressed enthusiasm about the collaboration, stating, “We are thrilled to deepen our collaboration with SAP and look forward to providing our founders and portfolio companies with the support and resources to supercharge their growth and scale their businesses globally. This collaboration reaffirms our commitment to bridging the gap between today’s industry leaders and tomorrow’s emerging companies, especially in the Asia-Pacific region.”

Utkarsh Maheshwari, Chief Partner Officer, Asia Pacific Japan, SAP, emphasized the significance of the partner ecosystem and innovation in accelerating cloud transformation. He stated, “Our collaboration with B Capital connects us to start-up talents from its portfolio companies and injects new technology innovations that can be readily integrated into SAP environment through SAP Business Technology Platform. This opens up more opportunities for SAP customers and other partners as well, as we continue to build future-readiness, especially for the AI economy.”

The partnership between B Capital and SAP is built upon a longstanding relationship. Some of B Capital’s portfolio companies, such as Kopi Kenangan – Indonesia’s fastest-growing coffee chain, have already leveraged SAP’s solutions to streamline enterprise resource planning (ERP) workflows and enhance overall customer experiences.

Both B Capital and SAP share a strong commitment to fostering growth and innovation in the Asia-Pacific region. B Capital has been actively investing in the region since 2016, while SAP has been collaborating with Asia-Pacific enterprises since 1989. Together, they will support entrepreneurs in their quest to launch cutting-edge technologies and expand their innovations to new markets and geographies.

With the MoU now in place, B Capital’s portfolio companies can look forward to a more promising future, strengthened by SAP’s robust global ecosystem and a shared vision for innovation in the dynamic Asia-Pacific market.

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