Charis Teoh
Head of Finance
AirAsia Rewards

Charis Teoh is a senior finance and business leader at the intersection of Finance, Strategy, Customer Value and Transformation. With extensive experience across the aviation and loyalty ecosystem, Charis partners with senior leadership to translate business strategy into financial and commercial outcomes. Her career spans financial strategy, business performance, commercial optimisation, transformation, governance and customer economics.

At her core, Charis is an advocate for leveraging technology to elevate process performance. Driven by a relentless curiosity about how Finance can be re-engineered, she challenges conventional ways of working to help functions communicate, collaborate and deliver more—with less, and faster.
For Charis, transformation is never about technology for its own sake. It is about engineering the culture, talent and systems that enable people to do their best work.

She advocates for the evolution of Finance beyond reporting the numbers—to shaping the decisions behind them. By bringing together financial insight, data and commercial thinking, she challenges legacy assumptions, removes structural inefficiencies and builds toward sustainable enterprise value. Her grounding in loyalty economics gives her a distinctive lens on the balance between customer experience, profitability and long-term financial resilience.
As a Fellow of the Association of Chartered Certified Accountants (FCCA), Charis brings a pragmatic, precision-minded and commercially driven perspective to conversations around the future of Finance with AI-enabled transformation, workforce strategy and culture change.