Nicholas Choy
Finance & Commercial Director
ALWAYS Marketing (M) Sdn. Bhd.

Nicholas Choy is a Chartered Global Management Accountant (CGMA) and seasoned finance and commercial leader whose career has spanned some of the world’s most iconic consumer brands, including Unilever, The Coca-Cola Company, L’Oréal, Samsung, Campbell Soup, and Weber, where he served as Head of Finance Operations North & SEA. His multinational pedigree across FMCG, consumer electronics, and marketing services has shaped a professional who operates with equal fluency in financial governance, commercial strategy, and cross-border business complexity.

At Always Marketing (M) Sdn Bhd, one of Malaysia’s largest integrated field marketing agencies, Nicholas leads the Finance and Commercial function with a mandate that goes well beyond the traditional CFO brief — encompassing contract strategy with blue-chip brand principals, commercial structuring, and building the financial infrastructure to support the group’s regional Asia-Pacific expansion. His rare vantage point, having sat on both the client and agency sides of major FMCG relationships — makes him a distinctive voice on how finance leaders can evolve from stewards of the balance sheet into true architects of sustainable business growth.