The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment (CLI), has significantly expanded its portfolio under The Unlimited Collection, now boasting 11 properties across Asia, Europe, and the Middle East. Catering to the growing demand for authentic and immersive local experiences, Ascott has refreshed The Unlimited Collection brand, emphasizing its cultural charm and distinctive design.
This curated selection of upscale hotels, located in vibrant neighborhoods, offers CFOs and business travellers unique and enriching stays during business trips or vacations. Originally debuting in Singapore with three culturally rich properties—Ann Siang House, KēSa House, and Wanderlust—The Unlimited Collection has grown to include over 900 units across eight cities globally. This includes the brand’s first resort property in Vietnam, providing a blend of business convenience and cultural immersion.
Ms Serena Lim, Chief Growth Officer, Ascott, said: “In recent years, we have witnessed increasing interest in Ascott’s collection brands as they offer owners flexibility, ease of conversion and quick time-to-market while preserving the distinctive nature of each property. As a result, we have made good headway with the heritage-focused The Crest Collection brand in the luxury hotel segment, amassing 13 properties in Europe and Asia with over 1,600 units to date. The Unlimited Collection, that focuses on accentuating the unique cultural charms of each property, is our next global collection brand success with eight properties added in the past year. We see potential in further scaling The Unlimited Collection through offering customised support to owners who seek to capitalise on growing guest demand for authentic local experiences.”
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Travellers nowadays are willing to invest more in experiences that are true to local culture. For Ascott, it means building up a brand rooted in the power of discovery and the magic of authentic experiences. As more travellers aspire to embrace the local way of life, The Unlimited Collection rises to the occasion with curated experiential stays that appeal to this emerging breed of travellers who seeks an immersive sense of place.”
The Unlimited Collection Brand Refresh
As part of Ascott’s Brand360 strategy, The Unlimited Collection has undergone a brand refresh designed to enhance its appeal to discerning travelers, including CFOs looking for unique experiences during business trips or vacations. This refresh aligns with the findings of the 2023 Global Travel Trends Report by American Express, which revealed that 85% of respondents are eager to discover hidden gems and immerse themselves in local culture.
The Unlimited Collection sets itself apart as a portfolio of storied hotels, each with exquisite design and located in vibrant, culturally rich neighborhoods. The brand’s focus on delivering unscripted, unconventional, and unforgettable experiences makes it ideal for CFOs seeking to combine business with pleasure. Whether it’s the bohemian charm of a cultural enclave or the kaleidoscope of local festivals, art, music, and cuisine, The Unlimited Collection offers a truly immersive experience that satisfies even the most refined tastes.
Ann Siang House by The Unlimited Collection
Ann Siang House by The Unlimited Collection in Singapore perfectly captures the brand’s essence, offering a unique stay in a beautifully restored heritage building. Located on the edge of the historic Telok Ayer sub-district in Chinatown, this property places guests within steps of world-class bars and trendy eateries. Whether it’s the vibrant city life or the rich history of the surrounding streets, guests at Ann Siang House can immerse themselves in an authentic experience that reflects the cultural depth and elegance of Singapore.
Temple Bar Hotel Dublin by The Unlimited Collection
Temple Bar Hotel Dublin by The Unlimited Collection is set to elevate its status as a cultural landmark following its rebranding. Located on Fleet Street, within the vibrant Temple Bar district known for its rich music, art, and history, the hotel celebrates the best of local Irish culture. Guests can enjoy the lively atmosphere at Buskers Bar, a contemporary hotspot, or unwind at Buskers on the Ball, an award-winning sports bar. By day, guests can explore the cobbled streets, visiting markets, galleries, and boutiques, and by night, they can immerse themselves in the dynamic live music scene of Dublin’s iconic Irish pubs.
The Unlimited Collection’s Brand Signatures
The Unlimited Collection transforms authenticity into something extraordinary by drawing inspiration from each neighborhood’s distinct culture. Each property within the collection showcases a unique design that marries tradition with modernity. For instance, KēSa House by The Unlimited Collection in Singapore’s Chinatown spans 10 contiguous shophouses along Keong Saik Road, offering flexible stays with a blend of historical charm and contemporary flair. Nearby in the trendy enclave of Jalan Besar, Wanderlust by The Unlimited Collection occupies a 1920s Art Deco heritage building, seamlessly merging old-world elegance with modern comforts. In Vietnam, Anmira Resort & Spa Hoi An by The Unlimited Collection reflects Hoi An’s rich history through alluring designs, with rooms featuring distinctive Indochina architectural styles.
Set to open by the end of 2024, Mount Royal Hotel Edinburgh by The Unlimited Collection will captivate wanderlusts and connoisseurs alike with its reimagined heritage, featuring a ‘Library Lobby’ adorned with books and artifacts celebrating small-batch Scotch whisky and the works of iconic Scottish writers. Meanwhile, The Grand Hotel Leicester by The Unlimited Collection invites guests to experience the grandeur of a Grade II listed Victorian building, renowned for hosting historic events and offering a taste of opulent history.
Browse the full portfolio of The Unlimited Collection online at discoverasr.com
