Singapore, 28 February 2025 – Workday, Inc. (NASDAQ: WDAY), a leading AI-driven platform for managing people and money, has announced that StarHub has successfully implemented Workday Adaptive Planning to improve the efficiency and accuracy of its financial planning processes.
As one of Singapore’s premier telecommunications providers, StarHub serves a diverse clientele across consumer, enterprise, and government sectors. To enhance its financial operations, the company sought to consolidate financial data into a single, reliable source. Previously, its finance team faced challenges with fragmented and inconsistent data, resulting in delays in reporting and forecasting. Streamlining financial planning became a key priority in StarHub’s broader business transformation efforts.
Jacky Lo, Chief Financial Officer at StarHub, emphasized the platform’s impact, stating, “Workday Adaptive Planning has transformed our financial reporting, forecasting, and budgeting by providing comprehensive and consistent data that enables faster and more accurate decisions. This solution not only supports all staff but also aligns with our vision and broader transformation efforts, enhancing our operational efficiency and helping us remain agile in an increasingly competitive environment.”
Following the deployment, StarHub successfully consolidated its financial data, improving forecasting accuracy, expediting reporting, and enabling data-driven decision-making. The shift to a unified system enhanced responsiveness to business demands while fostering a culture of agility and collaboration.
Beyond process optimization, the adoption of Workday Adaptive Planning also catalyzed a shift in StarHub’s business planning approach. The company embraced a more proactive and data-driven strategy, leveraging real-time insights to adapt to evolving market conditions. The initiative also contributed to skills transformation, equipping employees with enhanced access to quality financial data for improved decision-making.
Simon Tate, President, Asia Pacific at Workday, reaffirmed the company’s commitment to supporting enterprise financial planning. He stated, “Workday remains deeply committed to Workday Adaptive Planning, and we’re continuing to deliver a highly flexible planning solution to help our more than 6,800 Adaptive Planning customers globally, including StarHub and other businesses in Singapore, automate their key processes, drive efficiency and accuracy, and ultimately enable better business decision-making.”
