DigitalCFO Asia, a leading platform for digital transformation insights and innovation, is delighted to announce the successful conclusion of the SAP Thailand Executive Forum, held on October 5, 2023, at the prestigious W Bangkok. This event brought together top executives, esteemed thought leaders, and industry experts in the realm of SAP technology and digital transformation.
The SAP Thailand Executive Forum, a flagship event in the DigitalCFO Asia calendar, affirmed its status as a premier knowledge-sharing and networking opportunity for SAP professionals and technology enthusiasts. Sponsored by SAP, a global leader in enterprise software, the event featured a distinguished lineup of speakers and presenters who shared their profound insights, expertise, and best practices in the domain of SAP technology.

The event commenced with an inspiring opening address by Kulwipa Piyawattanametha, Managing Director of SAP Indochina. Piyawattanametha set the stage by discussing the evolving CFO mandate, stressing the significance of growth, profitability, and resilience in the digital age.
Following this engaging opening, Jitu Agrawal, Vice President & Head of S/4 Public Cloud at SAP Asia Pacific & Japan, delivered an insightful keynote that explored digitalization’s impact on the role of the CFO. He emphasized the crucial role of cloud-based technologies, innovative business models, and the strategic realignment of Finance for future readiness.
The program then transitioned to an interactive fireside chat, featuring Suchada Iamchula (Ploy), S/4 HANA Public Cloud – SEA, Accelerated Sales Engagement Team, SAP Southeast Asia, and Noppadon Chareonthong (Pop), Head of Mid-Market for Thailand and Emerging, SAP Indochina. The dynamic discussion centered on cloud-based innovations, business process transformation, and the Finance leader’s pivotal role in navigating unpredictable economic landscapes.
In subsequent sessions, Nitin Vohra, S/4HANA Public Cloud CoE, SAP Asia Pacific & Japan, and Korn Tragoulchokchai, Midmarket Presales Lead at SAP Indochina, delved into cloud-based innovations and best-practices-based solutions. Attendees gained insights into limitless growth possibilities for CFOs, the ability to scale without escalating costs and complexity, and how to make rapid, scalable growth a reality with ready-to-run solutions, adoption and acceleration services, and access to a network of customers, partners, and experts.

In the afternoon, Lagnajit Patnaik, Senior Director & Head of S/4HANA Center of Excellence at SAP Asia Pacific & Japan, led an interactive CFO Priority Discovery Session. Finance leaders engaged in discussions aimed at uncovering their primary challenges, key priorities, and their envisioned pathways to achieve growth, profitability, resilience, and new value within a challenging economic climate.
The event’s culmination featured closing remarks by James Wong, Head of SAP S/4HANA Public Cloud, who summarised the day’s discussions and insights, leaving participants with valuable takeaways.
The SAP Thailand Executive Forum concluded with a networking session that provided attendees with a platform to connect, exchange ideas, and build valuable relationships within the SAP community. This event not only facilitated profound knowledge sharing but also fostered collaborative opportunities poised to drive innovation and growth in the field of SAP technology and digital transformation.
For more information about DigitalCFO Asia and SAP’s upcoming executive forums, please visit https://digitalnow.asia/events/
