Virtual Masterclass

Thinking Big, Doing Small & Acting Fast


22 February 2023

  • Held on 21 February 2023, this virtual masterclass had discussions on digital transformation efforts, the future of finance and leaving behind the limitations of traditional methods to operate more efficiently.
  • The virtual roundtable saw notable attendees from Frasers Property Limited, AEON, Resorts World Sentosa and more.

DigitalCFO Asia and Workday partnered to host this virtual masterclass that was dedicated to sharing about how finance transformation can help CFOs navigate today’s business uncertainty. Today’s CFOs are operating in a very different world than they were just three years ago – one in which they are expected to steer their organizations through soaring inflation, volatile market conditions, supply chain challenges, and global disruption.

The attendees for the virtual masterclass included finance professionals (CFOs, Finance Directors, Head of Finance) from various industries such as telecommunication, financial services, hospitality, and healthcare. The event saw notable attendees from Frasers Property Limited, AEON, Resorts World Sentosa and many more.

The virtual masterclass was led by the cheerful and energetic Joanne Flinn, CEO & Founder of Unicorning who began the session with interactive activities for the attendees that shared many challenges they were currently facing in implementing change to the finance team. Joanne highlighted the importance of “Why change, and Why Now?”

The virtual masterclass also had Lee Thong Tan, CFO Practice Lead for Asia at Workday who provided insightful tips on various tactics for navigating uncertainty – defensive or offensive and also established 5 key challenges that finance teams often face today. During the masterclass, he also touched on how companies can work around these challenges and even overcome them. 

Chetan Jotwani, Senior Value Manager at Workday, also touched on how companies can set themselves up for success by building a case for transformation. He emphasized that digital transformation is a team sport, requiring collaboration across business units and functions. In building a case for transformation, it is important to look beyond functional improvements and analyze impact to business KPIs and metrics. 

These were only some of the key things highlighted and talked about during the virtual masterclass. You can tune in to the on-demand Masterclass to find out more about what was shared here and how many attendees left the masterclass with a clearer view of tackling the challenges brought about by today’s economic uncertainties. DigitalCFO Asia will also be hosting the DigitalCFO Asia Indonesia Symposium 2023, on the 16th of March that will tackle more economic uncertainty challenges.

DigitalCFO Asia Virtual Masterclass – How Finance Transformation is shaping the future of the Finance Department | 20 Apr 2022


How Finance Transformation is shaping the future of the Finance Department

20 April 2022, Wednesday,
10am to 12noon (GMT +8)

Media Partner:




Finance Transformation plays a pivotal role in shaping the future of the finance function. To future-proof the finance function in an increasingly digitized world, finance leaders are now expected to leave behind the limitations of traditional methods and move forward with a data-driven approach that will help finance departments function more efficiently and optimally.

Finance leaders are now able to push boundaries of what is possible and attain groundbreaking success for their organizations by adopting a digitally-enabled growth and strategy with technology support such as AI, big data, machine learning, cloud & analytics.

Join DigitalCFO Asia and Workday in this exclusive masterclass on how finance transformation is shaping the future of the Finance Department and why it is imperative that organizations should embark on their finance transformation journey now or risk being left behind.


1. Which factors should an organization take into account when determining if it is ready for and in need of finance transformation?

2. How to strategically create a roadmap that approaches today’s finance transformation?

3. What are the primary concerns that need to be addressed before and during the implementation of finance transformation processes, such as digitization and automation?

4. What’s the expected full value of finance transformation in an organization after its implementation?

5. What do you think are the possible finance transformation opportunities in the next five years?


CFOs, Financial controllers, Heads of FP&A, FP&A Professionals, Senior Finance Manager/Finance Managers, Finance Business Partners

10:00 AM

Opening Address & Housekeeping by DigitalCFO Asia

10:10 AM

Masterclass Session 1:

Embracing Finance Transformation: Why Change? Why now?

Speaker: Joanne Flinn, CEO & Founder, JOANNE FLINN

10:40 AM

Masterclass Session 2:

Creating a roadmap & vision as the outcome of the Finance Transformation - How good will look like. 

Trainer: Tan Lee Thong, CFO Practice Lead, Workday

11:10 AM

Masterclass Session 3: 

Benefits of the Finance Transformation - Building a business case

Trainer: Chetan Jotwani, Senior Value Manager, Workday

11:40 AM

Q&A Session

12:00 PM

Closing Address by DigitalCFO Asia


Joanne Flinn

I'm Joanne Flinn, Founder of Unicorning™. I work with sustainability-oriented finance executives, Boards and the C Suite.  So that your digital transformation and the mindset your people align for business growth along with proper controls. My next book, Greensight -  'The Sustainability Handbook for Company Directors' is coming out soon.

My back story: I led the country practice for Financial Services Consulting at PricewaterhouseCoopers in Thailand, sat on the ITExCo at DBS here in Singapore, and co-founded the Change Leaders, in collaboration with the University of Oxford and HEC. My clients include start-ups ecosystems to the Fortune 500 and $1.5 Billion funds.

Twice a TEDx speaker, I’ve keynoted on 4 continents at industry events, spoken to boards and regularly lead finance transformation workshops with CPA Australia.

Tan Lee Thong, CFO Practice Lead, Workday

Lee Thong is the Asia CFO Practice Lead for Workday,  and a chartered accountant with over 25 years of Finance leadership experience across listed and privately owned MNCs in various industries. In his last held position with an US$1.2B MNC headquartered in Singapore, Lee Thong led a Group Finance team, running a full spectrum of Corporate Finance functions and accomplishing major projects including syndicated fund raising, mergers & acquisitions, set up a centralised global treasury centre, and led a multi-years Finance transformation project across Asia Pacific.

With a passion in coaching and training, Lee Thong is also an ICF certified coach who finds great satisfaction in helping people develop to their fullest potential through personal self-awareness, financial empowerment and performance improvement. He is also an adjunct lecturer for some Finance programmes with local universities.


About Workday:

Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

DigitalCFO Virtual Masterclass – Financial Consolidation


How to build an efficient & accurate financial reporting & consolidation process

6 May 2021
10:00 AM to 01:00 PM (GMT+8)

About this Masterclass

In today’s fast-paced and ever-changing business environment, companies need to perform financial consolidation in a swift, error-free fashion that automates as much of the process as possible. A lack of automation can result in serious delays or inaccuracies in the close and reconciliation.

Join DigitalCFO & LucaNet in this exclusive finance masterclass to learn more about how to build an efficient and more accurate financial reporting and consolidating process through automation.

What you can learn:

  • identify & resolve challenges/gaps that are typically be overlooked during consolidation
  • go through case studies and best practices to build a speedy and accurate consolidation process
  • How to manage consolidation in a big group and overcome challenges such as FCTR
  • How to speed up the close-to-disclose process and reduce time spent by 80%
  • How to prepare an accurate financial consolidated statement efficiently
  • How you can transform your consolidation process from manual to auto in days

Who Should Attend:

Chief Financial Officers, Financial Controllers, SVPs / VPs Finance, Finance Director, Senior Finance Managers / Finance Managers who are involved in the financial reporting & consolidation process.

Masterclass Agenda

10:00 AM – Opening Address by DigitalCFO & LucaNet

10:15 AM – How to build a more efficient financial reporting & consolidation process

11:00 AM – Case Study & Best Practice Discussion

11:30 AM – Question & Answer Segment

11:45 AM – Closing Address by DigitalCFO & LucaNet

12:00 PM – End of Masterclass

Trainers & Speakers

Kenneth Tan, Regional Managing Director, LucaNet
Kenneth Tan, Regional Managing Director, LucaNet

Graduating with a Bachelor of Accountancy from Nanyang Technological University, Singapore, Kenneth Tan started his career in public accounting with KPMG. During his time at KPMG, he has worked extensively across the South East Asian region, leading a wide spectrum of projects such as financial year end audits, IPO reporting accounting and evaluation, financial processes evaluations and quarterly reviews for stock exchange reporting. In 2017, Kenneth joined the newly established regional office of LucaNet in Singapore where he was primarily responsible for project management and new business acquisition. In this time, LucaNet (ASEAN) was able to break into the different countries within the region to establish LucaNet as a growing brand in a new territory. In January 2020, he became the Regional Managing Director of LucaNet (ASEAN).

Olivia Tan, Sales & Channel Manager, LucaNet
Olivia Tan, Sales & Channel Manager, LucaNet

With years of experience in Accounting and FP&A work in an MNC, Olivia have experienced the data jungle that finance professionals have to navigate through on a daily basis. She subsequently joined LucaNet with the drive to help the accounting industry Eliminate the mundane manual tasks, and enable more time to engage in high value added work. As a project consultant previously, Olivia has a wide exposure to change management in an organization and the common pitfalls and best practices for a successful and effective transformation.