Singapore, 20 March 2025 – ChopNow, the Buy Now Pay Later (BNPL) platform by Singapore-founded Capital C Corporation, is expanding its ecosystem through strategic partnerships with leading retailers. These include Rozel Furnishing, one of Singapore’s largest furniture providers; Lushcacia Fabrics, a specialist in premium home furnishing solutions; AdapTABLE, a provider of ergonomic workspace furniture; and YY Ebike, a retailer of sustainable electric bikes.
This expansion aims to provide greater financial flexibility for consumers by offering instalment-based purchasing options across essential and lifestyle categories.
Empowering Consumers with Smart Financing Solutions
Rozel Furnishing and Lushcacia Fabrics cater to the growing demand for stylish, functional home interiors, while AdapTABLE addresses workspace needs with ergonomic office solutions. Additionally, YY Ebike contributes to sustainable mobility by providing eco-friendly transportation options. These partnerships enable consumers to access quality products without the burden of large upfront costs.
John Cheow, Chief Strategy Officer at ChopNow, stated, “The demand for BNPL services is at an all-time high, as consumers seek flexible payment solutions for their everyday purchases. ChopNow is at the sweet spot of financial inclusivity, empowering individuals who lack access to credit cards or conventional financial products.” He further emphasised how these partnerships enhance consumer purchasing power while helping merchants expand their customer base.
Julian Lim, CEO of Nova Group, expressed enthusiasm for the collaboration, saying, “At Rozel Furnishing, we believe every home should be a haven of comfort, style, and quality, filled with furniture that feels as good as it looks without financial constraints. Our partnership with ChopNow allows us to extend flexible and convenient payment options to our customers, making it easier for them to furnish their homes without upfront financial burdens. As the demand for smart financing solutions grows, we’re excited to collaborate with ChopNow to provide greater accessibility and affordability for homeowners across Singapore.”
Driving Financial Inclusion Across Southeast Asia
By expanding its merchant network, ChopNow reinforces its commitment to financial inclusion, making instalment-based purchasing accessible for a wider range of essential and lifestyle products. The platform connects customers with merchants through transparent and flexible repayment plans, allowing shoppers to manage their expenses more effectively.
ChopNow’s seamless sign-up process via Singpass enables customers to start shopping within minutes, while robust security measures ensure safe transactions. As consumer shopping behaviours evolve, the platform continues to scale its merchant partnerships to meet the financial needs of underserved communities in Singapore and across Southeast Asia.
