In a world of constant change, the role of finance has transformed from a traditionally behind-the-scenes function to a driving force of strategic decision-making. Finance leaders today are navigating complexities in market volatility, digital transformation, and talent shortages, all while steering their organisations towards sustainable growth. For Kris Giswold, Senior Vice President Finance/CFO, Asia Pacific, Middle East & Africa at Mondelēz International, this evolution represents a pivotal shift in the finance function, where adaptability, digital fluency, and a focus on people development are now paramount.
From Number Keepers to Strategic Drivers
Reflecting on the dramatic evolution in finance, Giswold notes that today’s finance leaders have transcended their traditional roles of number-crunching and financial reporting. “The finance function has moved well beyond keeping the books,” she shares. “We’re now vital partners in strategic decision-making—especially in sectors like FMCG, where agility and adaptability are critical to business success.”
The increasingly volatile market dynamics and a quickly shifting global business landscape have sparked this change. Leaders like Giswold are no longer content with simply tracking financial outcomes; they play pivotal roles around investments, pricing strategies, and even environmental, social, and governance (ESG) initiatives.
Giswold emphasises that this transformation requires finance professionals to develop a broader skill set. “Upskilling is critical for modern finance leaders,” she says. “Mastery over digital tools, a deep understanding of the business, and people management are no longer just desirable—they are essential.”
Leading with Data and Real-Time Insights
One of the defining characteristics of finance leadership at Mondelēz has been the drive towards digitalisation, and Giswold has been at the forefront of this movement. Under her leadership, Mondelēz has championed the use of data analytics and digital tools to streamline operations, increase efficiency, and enhance decision-making.
“Leveraging real-time data and technology to reduce manual errors and streamline forecasting has had a profound impact on our finance function,” Giswold explains. She cites Mondelēz’s recent $1.2 billion investment in transforming its enterprise resource planning (ERP) systems and supply chain operations as a game-changing step towards operational excellence. “This investment allows us to focus on core areas like inventory and material opportunities, while our rolling forecast model ensures we remain agile and adaptable to market conditions,” she adds.
Giswold also highlights how the implementation of digital dashboards has enabled the finance team to accelerate insights and quickly identify areas for improvement. “Our SKU profitability dashboards are an excellent example of how data-driven insights can help steer the business in the right direction, whether by identifying underperforming areas or highlighting opportunities for growth,” she shares. These dashboards provide the finance team with a clear view of where to allocate resources and how to respond to emerging trends, driving efficiency and supporting the company’s long-term strategic goals.
Empowering Women in Finance
A key priority for Giswold and for Mondelēz as a whole, is fostering an inclusive work environment that empowers women to thrive in leadership roles. “At Mondelēz, we’re dedicated to providing opportunities for women leaders to excel,” she says. The company has made significant strides in Southeast Asia, where mentorship programs and development plans are tailored specifically to high-potential women leaders.
“Our focus on career development for women has had a meaningful impact, especially in markets where traditional leadership roles have been male-dominated,” Giswold explains. “By offering mentorship, targeted leadership programs, and support for career advancement, we’re ensuring that women are well-represented in finance leadership roles across the region.”
Giswold believes that continuous learning is key for women finance leaders to stay ahead of the curve. “Women, like all finance leaders, need to adopt a mindset of lifelong learning,” she advises. “It’s important to be proactive in identifying areas for growth, finding solutions to challenges, and ensuring that diverse perspectives are heard in the decision-making process. Diversity in thought brings new opportunities and leads to better outcomes.”
Fostering Talents in an Era of Scarcity
In addition to digital transformation and gender diversity, talent retention and development are at the heart of Giswold’s leadership strategy. Across Asia Pacific, the Middle East, and Africa, Mondelēz is grappling with the same talent shortages that are plaguing industries worldwide. However, under Giswold’s leadership, the company has implemented a number of innovative strategies designed to attract and retain top talent in the region.
“One of the key ways we’ve tackled talent shortages is by offering flexible work arrangements,” she says. “The shift to remote and hybrid work models has not only enhanced work-life balance but also broadened our access to a more diverse talent pool. We’re no longer limited by geography when it comes to hiring top talent.”
Mondelēz has also invested heavily in career development programs, with a focus on structured training and clear advancement paths. According to Giswold, these programs are crucial to maintaining an engaged and resilient workforce. “Continuous learning and career advancement are at the core of our talent strategy,” she explains. “We want our people to feel that they are growing in their roles and that there are opportunities for them to advance within the company.”
Navigating Economic and Geopolitical Challenges in AMEA
The economic landscape in the Asia Pacific, Middle East, and Africa (AMEA) regions is uniquely challenging, with ongoing geopolitical tensions, fluctuating currencies, and supply chain disruptions. For Giswold, the key to successfully navigating these challenges lies in resilience and adaptability. “The finance function must remain agile in the face of economic uncertainty,” she says. “By leveraging real-time data and embracing scenario planning, we can make informed decisions and stay ahead of the curve.”
Mondelēz’s focus on talent development is another critical factor in maintaining stability during these turbulent times. “We believe that a resilient, agile workforce is the key to overcoming economic challenges,” Giswold explains. “Through growth opportunities, continuous learning, and shaping experiences, we are building a world-class finance function that is well-prepared to navigate the challenges ahead.”
Looking Ahead: The Future of Finance Leadership
As the finance function continues to evolve, Giswold sees digital transformation as a critical factor in shaping the future. “The integration of AI and data analytics is already having a profound impact on the finance function, and I believe this will continue to drive greater agility and precision in decision-making,” she predicts.
For finance leaders looking to stay ahead of industry disruptions, Giswold emphasises the importance of fostering a culture of continuous learning and adaptability. “Finance leaders must build resilient teams, stay informed about global trends, and ensure that they are communicating their vision and strategy clearly,” she advises.
For women finance leaders, Giswold advocates a proactive approach to career development. “Women leaders need to continuously evolve, always seeking to enhance their skills, solve business challenges, and contribute their unique perspectives to decision-making. Inclusivity isn’t just about representation—it’s about ensuring that diverse ideas are at the forefront of driving change.”
Connect with Kris Giswold
Kris Giswold’s observations mirror the core attributes of modern financial leadership: flexibility, technological innovation, and a concentration on individuals. To stay connected with her thoughts and follow her journey as a leader shaping the future of finance, connect with Kris Giswold on LinkedIn.
