The rankings analyse customer satisfaction and financial services considerations across the country’s major institutions.
Singapore, November 10, 2025 — New research conducted by YouGov indicates that DBS Bank ranks highest in customer satisfaction among both former and current clients in Singapore, achieving a net satisfaction score of 58.7. Trust Bank (57.8) and POSB (54.2) follow closely behind. HSBC demonstrates the most significant year-over-year increase (+9.9 points), driven by growing satisfaction among millennial clients.
YouGov’s Singapore Consumer Bank Rankings 2025 analyses both customer satisfaction and financial services consideration across the country’s major institutions.
DBS leads satisfaction among existing customers and consideration among future ones
Among potential customers expected to use a financial services brand’s product within the next six months, DBS also leads in consideration with 43.1%, followed by POSB at 35.2% and OCBC at 24.1%. DBS retains its leading position across gender, age, and income demographics, demonstrating widespread consumer confidence and trust.
Younger, multi-bank customers drive future demand
The data highlights a youthful, digitally orientated, and financially assured consumer demographic that is propelling future expansion. According to the report, 21% of Singaporeans are anticipated to acquire a financial product within the next six months. 42% of individuals purchasing these financial products are aged 18 to 34, with 43% originating from higher-income households, and seventy-five percent indicating an interest in maintaining multiple bank accounts. This audience demonstrates a high level of engagement with mobile banking, with 51% using smartphone banking services at least once a day. These prospective investors also demonstrate a greater propensity for risk, with 47% prepared to undertake significant levels of investment risk.
Neobanks firmly mainstream, with adoption across age groups
Neobanks have established their position within Singapore’s banking landscape: 55% of Singaporeans now use digital-only banks, such as Revolut, Trust Bank, and YouTrip. This indicates an increasing demand for convenience, seamless digital connectivity, and a broad range of financial services. Interestingly, the adoption of digital-only banking is not confined to younger consumers. Forty-nine percent of neobank users are aged 45 and above, indicating broad digital adoption across multiple generations.
Neobank clients exhibit a high level of financial engagement, with 68% actively pursuing lucrative investment opportunities. They are also highly accessible through online channels, with 65% indicating that digital platforms are the primary means through which they encounter advertisements and 81% actively using YouTube. This positions neobank users as a digitally accessible, investment-oriented demographic for financial marketers.
