Singapore, 28 October 2024 – Supermom, a Singapore-based AI consumer data platform designed specifically by and for mothers, has successfully raised S$18 million (US$14 million) in its Series B funding round. Granite Asia took the lead in the round, which also included new investment from Hearst Ventures as well as return investors AC Ventures and Qualgro.
This funding comes after Supermom’s previous Series A round of S$8 million in December 2022, which Qualgro also led. This latest investment reinforces Supermom’s role as a leading innovator, using AI and data to deliver value to families and consumer brands alike.
Supermom has become a prominent platform that connects brands with consumers, particularly mothers, families, and local communities. It has established a strong network of over 10 million parents across Southeast Asia, more than 6,000 online communities, and over 250 client brands, including multinationals like AIA, Kimberly Clark, Abbott Laboratories, and Unilever, as well as regional giants such as Mandiri, Indofood, and Wings Group.
The platform provides families with insights into lifestyle and purchasing decisions while also creating income-generating opportunities for mothers through sharing insights and creating user-generated content. Supermom’s platform fosters a supportive community, encouraging connections among parents with similar interests.
With this new funding, Supermom aims to invest further in AI capabilities and expand internationally, enhancing its product offerings and fuelling innovation to deliver increased value to both brands and consumers. A key priority will be to expand the team to support these development goals.
Luke Lim, CEO of Supermom, expressed his gratitude, saying, “We are grateful to our investors, both new and returning, for their confidence in our vision. We are committed to building Southeast Asia’s largest AI-driven data platform that connects brands with consumers. Our growth over the past four years has been driven by focusing on our core solutions and clients, and we’re excited to have Granite lead this round. With their extensive experience in transforming tech startups into industry leaders, we are confident about our future growth and impact.”
Jenny Lee, Managing Partner at Granite Asia, shared her enthusiasm, saying, “We’re thrilled to support Supermom as they build the largest AI-driven data platform in Southeast Asia. Granite Asia believes in backing companies that create positive community impact, and Supermom’s mission to empower parents aligns closely with our values. We look forward to accelerating their growth across the region.”
Katie Hu, Managing Director at Hearst Ventures, commented, “We were impressed by Supermom’s ability to drive business growth for brands while enhancing the parenting experience. Supermom’s growing presence in Southeast Asia makes it a company to watch, and we’re excited to support their ambitious plans for the region.”
Weisheng Neo, Partner at Qualgro, highlighted the company’s progress, “As an AI and data investor, our confidence in Supermom’s team is rooted in our strong working relationship, which has led to rapid growth and an advanced data platform. The team’s speed and commitment have been remarkable.”
Adrian Li, Founder & Managing Partner of AC Ventures, added, “In the past year, we’ve seen significant growth in Supermom’s business in Indonesia, especially with the launch of Project 1MPACT and the onboarding of new agencies and brands. We’re excited to be part of their journey in Southeast Asia’s largest and fastest-growing market.”
Supermom was co-founded by Joan Ong, a former Managing Director of the global MICE organiser Terrapinn, alongside Luke Lim and Rebecca Koh, Chief of Staff at Supermom.
